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IMT 581 Case Study Analysis Sculley and Jobs – A Difference. (Photo: Public Domain) Apple Inc.’s success is linked to the ability to use business strengths to overcome weaknesses and threats, and to exploit opportunities in the industry environment. IMT 581 Case Study Analysis Sculley and Jobs – A Difference in Apple Leadership by Jeroen on November 18, 2010 Steve Jobs, a driven young college dropout, co-founded Apple in 1976 at the age of 21.